Hawkers Co. is a Spain-based company that sells sunglasses online. The firm was founded in December 2013 by four friends, namely, Soriano, Pablo, Alejandro, and David, who originally yarned to start their own Craigslist version. At first, the business experienced challenges with cash flow, but with time, it stabilized after selling a few pairs of sunglasses, and within four years, it made 60 million.
The first sunglasses brand sold by the four friends was called Knockarounds. This brand became popular among the people. To bring in more money, the founders decided to expand their company. So, they spent more money, and despite selling more sunglasses than before, it was difficult for them to retain profits.
Due to the challenges experienced at the initial stages of the business, the friends opted to look for an expert to help them manage their business. So, they got in touch with Alejandro Betancourt Lopez, the active President of Hawker Co. What attracted them to Alejandro was that they had seen the success of O’Hara Financials under his leadership.
What Alejandro Betancourt Lopez did to bring the breakthrough of Hawkers Co. was to introduce social media marketing. He also partnered with their trendy fashionistas who liked the sunglasses and gave them some incentives to motivate them to share their favorite styles with their friends. According to Alejandro Betancourt Lopez, this method is more effective than the traditional one.
What makes Hawkers Co. unique is that they make their sunglasses with environmentally friendly materials. They also use sustainable packaging to reduce environmental impact, encouraging other businesses to learn from them. Alejandro Betancourt Lopez is on the lookout, and In case of any emerging opportunity, whether in management, marketing, or customer relations, he is always set to take the initiative.
Important lessons that other startups can learn from Hawkers are.
- Seek help when you need it.
- Get the right investors.
- Start small.